Besides being an engaging Twitter banter, the campaign managed to highlight the product benefits of the range seamlessly. “What we aimed to achieve with the launch of this campaign was clear right from the beginning. The Aristocrat Rucksacks are designed to provide maximum space and durability while being the ultimate travel partner, which the entire initiative encapsulates well in a true digital savvy manner. The emoticons used were particularly speaking out to the right audiences while making it engaging. The results speak for themselves.” said Sudip Ghose – MD, VIP Industries Ltd.
Fulcro has always stuck to the philosophy of disruptive communication that permeates through the overlap of digital and other modes of communication alike. This gets proven yet again with the #EverythingEverywhere campaign.
Fulcro has a tradition of letting their work speak for itself. The strategy is to hold the interest and recall of the consumer through a variety of means. The company has a structured approach since its inception. It has been in the news with campaigns for diverse brands like NPCI, ACC Cement, Hero MotoCorp, ASUS, Airtel, Tata Docomo, Pepsi, Kotak Mahindra, Whisper, Zee, Canara HSBC OBC Insurance, Tata Motors, P&G, Croma, MakeMyTrip, Renault, SBI, Marico, Bajaj Auto, Tata Strategic Management Group, Bajaj Electricals, Tata Teleservices, Morphy Richards, Bajaj Finserv, Aristocrat, GAP, Standard Chartered Bank, Pearson Education, Kohler, Religare, Vivanta By Taj, and many others. The company seeks to combine technology, creativity, and data to scale new heights.
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