WHAT DO CUSTOMERS WANT?

Our world has changed. 10 years ago we were excited to be able to shop online; today our shopping experience is determined by how quickly we can get our shopping in our hands.5 years ago we were excited to buy our groceries online. Today we are willing to go down to a local farmer’s market to ensure we get the best, GMO free, organic greens for our cold-pressed juices. Our holidays are no longer determined by what the travel agent can manage, we custom build our holiday packages.

Consumers today are demanding. They do not just buy products, they demand experiences. And the value of that experience is determined at every stage of a consumer’s interactions with a brand. From awareness to purchase to consumption and repeat. Successful brands today need to build experiences that don’t just maximise the time consumers spend engaging with the brand, but by using optimum personalisation the process should be all about each individual consumer, so at each touch point, consumers feel uniquely understood and important. To do this right, brands need a holistic understanding of their customers, so they can wow them at every single interaction.

THE ADOBE EXPERIENCE CLOUD AT FULCRO